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Amore Aesthetics Privacy Policy

Amore Aesthetics is committed to protecting your privacy. This policy outlines how we collect, use, and protect the personal data you submit through our website, in compliance with the UK’s Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

Data Collected via our Contact Form

When you use our website’s contact form, we collect your name, email address, and any message you provide. This information is used solely for the purpose of responding to your treatment questions and arranging appointments. We do not use this information for any other purpose.

Website Analytics

We use Google Analytics and Google Search Console to collect data about how visitors use our website. This data helps us to understand user behaviour, improve our website’s performance, and enhance the user experience. The information collected is anonymous and includes details such as:

  • The pages you visit on our website.
  • The time you spend on each page.
  • How you arrived at our site (e.g., direct traffic, search engine, social media).
  • Your general location (country/city).

This information is collected through cookies and other tracking technologies. You can learn more about how Google uses data when you use our site by visiting their Google Privacy & Terms site. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Reviews and Testimonials

We display client reviews and testimonials on our website via a third-party service, TrustIndex, which aggregates reviews from platforms like Google Maps. Your public reviews are used with your implied consent to showcase our services. If you wish to have a review removed, please contact us directly.

Online Advertising

We do not currently run paid online advertisements. However, in the event that we occasionally run Google Ads or social media advertising campaigns, we may use tracking pixels (e.g., the Facebook Pixel) to help us understand user behaviour and measure the effectiveness of our campaigns. This involves collecting data on your visits to our website and the actions you take. This information is anonymous and aggregated, and is not used to personally identify you. It is used to create custom audience groups for our advertising efforts.

Data Security and Retention

We are committed to ensuring that your data is secure. We have implemented appropriate technical and organisational measures to protect the personal information we collect from unauthorised access, use, or disclosure. We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, and in accordance with applicable legal and accounting requirements.

Your Rights

Under GDPR and the Data Protection Act 2018, you have the right to:

  • Request access to the personal data we hold about you.
  • Request that we correct any inaccurate or incomplete data.
  • Request that we erase your personal data.
  • Object to the processing of your data.
  • Request that we transfer your data to another organisation.

For any questions about this privacy policy or to exercise your rights, please contact us directly.